Cleetus McFarland Net Worth Explained: $10M and Counting

Cleetus McFarland, known for his high-octane YouTube videos and love for American muscle cars, has become a household name in the world of automotive content. As of 2025, Cleetus McFarland net worth is estimated to be around $10 million. From viral burnout videos to owning a racetrack, his journey is nothing short of turbocharged success. But how exactly did Garrett Mitchell — the man behind the Cleetus persona — turn car culture into a multi-million-dollar empire?

Biography Summary Table

Who Is Cleetus McFarland?

Garrett Mitchell began his rise to internet fame with appearances on the 1320video channel while attending college. His comedic and patriotic character "Cleetus McFarland" was born from a spontaneous joke but quickly resonated with millions of viewers. What started as fun content became a serious brand, transforming Garrett into a full-time automotive entertainer and entrepreneur.

Major Sources of Income

1. YouTube Ad Revenue

Cleetus McFarland’s YouTube channel, boasting over 3 million subscribers in 2025, generates significant ad revenue. With millions of monthly views and engaging content like dyno tests, engine swaps, and drag races, his estimated YouTube earnings exceed $500,000 to $800,000 annually.

2. Merchandise Sales

Through his Freedom merch line, Cleetus sells T-shirts, hats, flags, and even limited-edition parts. The brand reflects his signature American spirit and automotive passion, pulling in high six-figure annual revenue from loyal fans.

3. Freedom Factory

In 2020, Garrett purchased an abandoned racetrack in Florida and transformed it into the Freedom Factory. Hosting races, car meets, and online pay-per-view events, the venue is now a profitable business contributing over $1 million annually to his net worth.

4. Sponsorships & Brand Deals

Cleetus has partnered with prominent automotive and tool brands, including Holley, Summit Racing, and Motion Raceworks. These sponsorships, along with affiliate marketing, boost his earnings significantly.

5. Racing & Event Hosting

He frequently races cars like Leroy the Savage and Mullet, drawing fans in droves. Event tickets, race winnings, and VIP experiences create diverse revenue streams.

Assets and Investments

• Freedom Factory: His biggest tangible asset.

• Car Collection: Famous builds like Leroy, Ruby, Mullet, and Toast add significant value.

• Equipment: Professional-grade video, racing, and mechanical gear.

• Potential Real Estate: Rumors suggest he owns residential property near the track.

How Cleetus Built a $10 Million Brand

Cleetus McFarland capitalized on a niche underserved by traditional media: real, raw, and patriotic car culture. His mix of humor, technical skill, and showmanship has built a loyal fanbase. His strategy includes reinvestment in infrastructure (Freedom Factory), diversified income, and building a team of skilled creators and mechanics.

Cleetus McFarland’s Business Empire in 2025

In 2025, the Freedom Factory is thriving, hosting events monthly. Cleetus has scaled operations with a full-time crew for media, mechanics, and business management. He is rumored to be exploring franchising race events under his brand.

Social Media Influence & Reach

• YouTube: 3M+ subscribers; 750M+ total views.

• Instagram: 800K+ followers.

• Facebook & TikTok: Thousands of engaged fans.

• Online Store: Integrated into all social channels.

His ability to connect with fans online and offline drives merchandise and event ticket sales.

Conclusion

Cleetus McFarland is on track to grow beyond his $10 million net worth in the coming years. With the continuous expansion of the Freedom Factory, increasing sponsorships, and deepening fan engagement, his brand shows no signs of slowing down. From a college joke to a multimillion-dollar legacy, Garrett Mitchell has truly mastered the art of turning burnout into bank. 

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