Cleetus McFarland Net Worth Explained: $10M and Counting

Cleetus McFarland net worth in 2025 is estimated at $10M. Learn how Garrett Mitchell built his empire through YouTube, Freedom Factory, merch, and racing events.

Jul 4, 2025 - 14:02 Updated: Sep 11, 2025 - 04:17

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Cleetus McFarland Net Worth

Cleetus McFarland — real name Garrett Mitchell — has turned his passion for American muscle cars, drag racing, and wild YouTube content into a multimillion-dollar empire. As of 2025, Cleetus McFarland net worth is estimated between $9 million and $10 million, a fortune built on YouTube ad revenue, merchandise, live events, and his legendary racetrack, the Freedom Factory.

But how did a college joke character evolve into one of the most recognizable names in car culture? Let’s break down his income streams, business empire, and financial growth.

Biography Summary Table

Field	Details
Real Name	Garrett Mitchell
Stage Name	Cleetus McFarland
Date of Birth	April 5, 1995 (Age 30 in 2025)
Birthplace	Omaha, Nebraska, USA
Nationality	American
Profession	YouTuber, Racer, Business Owner
Channel Name	Cleetus McFarland
Subscribers (2025)	4+ million
Net Worth (2025)	Estimated $10 Million

Who Is Cleetus McFarland?

Garrett Mitchell’s journey began while attending college in Nebraska. Initially appearing on the 1320 video channel, his over-the-top patriotic “Cleetus” persona was a joke that quickly gained traction. By leaning into humor, burnout stunts, and over-the-top builds, Garrett found his niche and turned content creation into a full-time career.

Today, Cleetus is more than just a YouTuber — he’s a racer, business owner, and community figure who has revitalized grassroots motorsports.

Major Sources of Income

1. YouTube Ad Revenue

Over 750 million total views on his main channel.
Monthly views often reach 20–30 million, translating to estimated ad earnings of $500,000–$800,000 annually.
Content mix: dyno tests, drag racing, car builds, event livestreams.

2. Merchandise Sales

Cleetus runs the Freedom merch line, offering T-shirts, flags, hats, and limited-edition parts.
With a loyal fanbase, his merch generates six-figure revenue every year.
Seasonal drops and collaborations often sell out quickly.

3. Freedom Factory

In 2020, Garrett purchased an abandoned Florida racetrack.
After extensive renovation, it became Freedom Factory, now the core of his business.
Revenue sources:
- Event ticket sales
- Pay-per-view streams
- Corporate sponsorships
Estimated to contribute $1M+ annually.

4. Sponsorships & Brand Deals

Partnerships with major automotive brands including Holley, Summit Racing, and Motion Raceworks.
Sponsorships, affiliate links, and product integrations add another high six-figure income stream.

5. Racing & Events

Famous race cars like Leroy the Savage, Ruby, Toast, and Mullet draw crowds.
Revenue from:
- Race winnings
- VIP fan experiences
- Event appearances

Assets and Investments

Freedom Factory (Florida) – valued in the millions after renovations.
Car Collection – iconic builds including Leroy, Ruby, Toast, Mullet, and other high-performance vehicles.
Business Equipment – professional camera gear, racing tools, fabrication setups.
Possible Real Estate – reports suggest he owns residential property near the racetrack.

Net Worth Growth Over Time

Year	Estimated Net Worth
2018	$1 Million
2019	$2.5 Million
2020	$4 Million
2021	$6 Million
2023	$8 Million
2025	~$10 Million

Note: Figures are estimates based on available public data, sponsorship reports, and industry analysis.

How Cleetus Built a $10M Brand

Cleetus McFarland’s strategy was simple but effective:

Authenticity: Content that reflects real passion for cars.
Diversification: From YouTube to merch, to events, to real estate.
Community building: Events at the Freedom Factory have created a strong grassroots fanbase.
Reinvestment: Profits are reinvested into cars, equipment, and the track.

This formula has positioned him as one of the most successful motorsport creators on the internet.

Cleetus McFarland’s Business Empire in 2025

Freedom Factory: Now a hub for car meets, burnout competitions, and pay-per-view events.
Full-time crew: Garrett has expanded operations to include mechanics, media staff, and event managers.
Future growth: Rumors suggest Cleetus is exploring franchising Freedom Factory-style events across the U.S.

Social Media Influence & Reach

YouTube: 4M+ subscribers, 750M+ views.
Instagram: 800K followers.
Facebook/TikTok: Active fanbase, viral clips.
Merch Store: Integrated across all platforms, boosting conversions.

Quick Facts About Cleetus McFarland

Cleetus’s real name is Garrett Mitchell.
Born in Omaha, Nebraska, now based in Florida.
Owns Freedom Factory, a racetrack business.
Known for cars like Leroy, Ruby, Toast, and Mullet.
Net worth expected to exceed $12M by 2026 if current growth continues.

FAQs About Cleetus McFarland Net Worth

Q1: What is Cleetus McFarland’s real net worth in 2025?

As of 2025, estimates put his net worth at around $10 million, based on YouTube income, Freedom Factory earnings, and sponsorships.

Q2: How much does Cleetus make from YouTube?

His YouTube channel earns roughly $500K–$800K annually from ad revenue alone.

Q3: What is the Freedom Factory worth?

While exact figures are private, industry estimates suggest it’s valued in the millions of dollars, factoring in land, renovations, and event income.

Q4: Does Cleetus McFarland own all his cars?

Yes, cars like Leroy, Ruby, and Mullet are part of his personal and business collection, adding significant value to his assets.

Q5: How does Cleetus compare to other car YouTubers?

With a net worth around $10M, Cleetus ranks among the top automotive creators, comparable to WhistlinDiesel and TJ Hunt in influence and revenue.

Conclusion

Cleetus McFarland has proven that passion, humor, and smart business decisions can turn YouTube stardom into a multimillion-dollar empire. With a thriving racetrack, a loyal online community, and consistent content, Cleetus McFarland net worth of $10 million in 2025 is only the beginning.

If his expansion plans succeed, Cleetus could easily surpass $12–15 million in the next few years, cementing his legacy as not just a YouTuber, but a motorsports entrepreneur.