Snoop Dogg Net Worth 2025: The Untold Story of His Billion-Dollar Hustle
Explore Snoop Dogg net worth 2025—from rap success to cannabis, Death Row Records, and business ventures. Discover his $160M empire today.
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Snoop Dogg, born Calvin Cordozar Broadus Jr., is more than a rapper—he’s a global brand, entrepreneur, and cultural icon. From Doggystyle topping charts in 1993 to owning Death Row Records and launching multimillion-dollar cannabis ventures, Snoop continues to reinvent himself.
As of 2025, Snoop Dogg net worth is estimated at $160 million, according to Forbes and Celebrity Net Worth. But behind the number lies decades of innovation, risk-taking, and business acumen. This article explores how Snoop built his empire, his income sources, and what’s next for the rap legend.
Biography of Snoop Dogg
| Field | Details |
|---|---|
| Full Name | Calvin Cordozar Broadus Jr. |
| Date of Birth (Age in 2025) | October 20, 1971 (53 years old) |
| Nationality | American |
| Profession | Rapper, Songwriter, Producer, Actor, Entrepreneur |
| Known For | Pioneering West Coast Hip-Hop, Doggystyle, Death Row Records |
| Marital Status | Married to Shante Broadus since 1997 |
| Net Worth (2025) | $160 million (est.) |
Early Life and Rise to Fame
Born in Long Beach, California, Snoop faced challenges early on but found music as his escape. His raw talent caught the attention of Dr. Dre, leading to his debut on The Chronic (1992). Just a year later, his solo debut Doggystyle sold millions and cemented him as a West Coast rap icon.
Career & Business Empire
Snoop’s career spans three decades, but what makes him unique is his ability to diversify income:
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Music – Over 20 studio albums, global tours, and royalties.
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Film & TV – Appearances in Training Day, Starsky & Hutch, and hosting TV shows.
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Cannabis Industry – Founder of Leafs by Snoop and other cannabis brands.
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Technology & NFTs – Investments in blockchain projects and gaming collaborations (Call of Duty).
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Death Row Records – Acquired the legendary label in 2022, using it as a hub for music and digital innovation.
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Endorsements – Deals with Adidas, Just Eat (viral ads), and food & beverage brands.
Income Breakdown (2025 Estimates)
| Source | Contribution to Net Worth |
|---|---|
| Music Royalties & Tours | ~30% |
| Cannabis Businesses | ~25% |
| Death Row Records & Label Earnings | ~15% |
| Endorsements & Media | ~20% |
| Tech & Esports Investments | ~10% |
Net Worth Growth Over the Years
| Year | Estimated Net Worth |
|---|---|
| 2010 | $60 million |
| 2015 | $90 million |
| 2020 | $120 million |
| 2023 | $150 million |
| 2025 | $160 million |
Recent Projects (2024–2025)
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???? Album: Missionary (2024) – Produced by Dr. Dre, featuring Eminem, 50 Cent, and more.
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???? Docuseries – A behind-the-scenes look at his life, slated for 2025 release.
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???? Cannabis Expansion – Launched a premium cannabis brand with international distribution.
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???? Esports Investments – Partnerships with gaming companies and NFT-based gaming projects.
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⚽ Sports Ventures – Publicly expressed interest in buying a stake in Celtic FC.
Personal Life
Snoop married Shante Taylor (Broadus) in 1997, and they have three children. Despite challenges, including a brief separation, their long-lasting marriage is often highlighted as one of hip-hop’s strongest family bonds.
Comparison with Other Hip-Hop Legends
| Celebrity | Net Worth (2025) |
|---|---|
| Jay-Z | $2.5 billion |
| Kanye West | $400 million |
| Dr. Dre | $500 million |
| Eminem | $250 million |
| Ice Cube | $160 million |
| Snoop Dogg | $160 million |
7 Lesser-Known Facts About Snoop Dogg
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Multiple Aliases – Snoop Lion (reggae) and Snoopzilla (funk projects).
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Youth Football Coach – Founded the Snoop Youth Football League.
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Cooking with Martha Stewart – Hosted a hit cooking show.
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Voice Actor – Featured in animated films and video games.
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Philanthropist – Supports youth and education charities.
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WWE Hall of Fame (2016) – Recognized for his entertainment influence.
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Esports Enthusiast – Owns gaming collaborations and NFT projects.
Social Media Influence
With 100M+ followers across platforms, Snoop is one of the most engaging artists online. His humor, viral memes, and brand collaborations (like Just Eat’s “Did Somebody Say” ads) keep him relevant with Gen Z and Millennials alike.
Conclusion
Snoop Dogg’s journey is a masterclass in longevity, adaptability, and business savvy. His $160 million net worth in 2025 isn’t just from music—it’s from building a diversified empire spanning cannabis, tech, esports, and entertainment.
Whether he’s dropping hits, expanding Death Row Records, or coaching kids’ football, Snoop proves that reinvention is the secret to staying iconic.
FAQs
Q: What is Snoop Dogg’s real name?
A: Calvin Cordozar Broadus Jr.
Q: How much is Snoop Dogg net worth in 2025?
A: Around $160 million, per Forbes and Celebrity Net Worth.
Q: Does Snoop Dogg own Death Row Records?
A: Yes, he acquired the label in 2022 and relaunched it with new digital projects.
Q: What businesses does Snoop Dogg own?
A: Cannabis brands, Death Row Records, esports/gaming ventures, and endorsements.
Q: Is Snoop Dogg still active in music?
A: Yes, his latest album Missionary (2024) was produced by Dr. Dre.
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