JoJo Siwa Net Worth 2025: Income, Career Highlights & How She Made Millions

JoJo Siwa is one of the most recognizable young stars in entertainment. From her breakout on reality TV to building a global brand, she has turned talent and charisma into a multimillion-dollar fortune. As of 2025, JoJo Siwa net worth is estimated at $20 million, driven by music, merchandise, YouTube, television, and business ventures.

In this article, we’ll explore her biography, career journey, income sources, net worth growth, and what’s next for the Gen Z icon.

Quick Facts About JoJo Siwa

Early Life and Education

Born in Omaha, Nebraska, Joelle Joanie Siwa was introduced to dance almost immediately. Her mother, Jessalynn, was a professional dance instructor, and her father, Tom, worked as a chiropractor. By age two, JoJo was already training at her mother’s studio.

She was homeschooled, which allowed her to balance education with a fast-rising entertainment career.

Career Journey

Reality TV & Music Stardom

JoJo first appeared on Abby’s Ultimate Dance Competition in 2013 before becoming a fan favorite on Dance Moms. Her bold outfits, oversized bows, and upbeat personality made her stand out.

In 2016, she released her debut single Boomerang, which tackled bullying. The track’s empowering message resonated with millions, and its music video has surpassed 1 billion YouTube views.

She followed up with songs like:

• Kid in a Candy Store

• Hold the Drama

• D.R.E.A.M.

YouTube & Merchandise Empire

Launched in 2015, JoJo’s YouTube channel now boasts 529K subscribers and 2.7B+ views. Beyond music videos, she shares daily life, dance routines, and behind-the-scenes content.

Her biggest business success, however, came with merchandise. Her signature hair bows became a global craze, with over 80 million sold worldwide. She also signed a lucrative deal with Nickelodeon in 2017, leading to toys, clothing lines, and accessories.

Television & Reality Appearances

JoJo became a household name with Nickelodeon shows and TV movies. In 2021, she made history on Dancing with the Stars as part of the first same-sex dance partnership, finishing as runner-up.

In 2025, she’s stepping into another spotlight—joining the cast of Celebrity Big Brother 2025.

Personal Life

JoJo came out as a proud member of the LGBTQ+ community in 2021 and has since become an outspoken advocate. She previously dated Kylie Prew and Dakayla Wilson. In 2025, she’s in a relationship with Australian actor Kath Ebbs, known for the soap Neighbours.

JoJo Siwa Net Worth 2025

As of 2025, JoJo Siwa net worth stands at around $20 million.

Main Sources of Income

• Music & Tours (25%) – Hit singles, live performances, and future tours.

• YouTube Ad Revenue (15%) – Billions of views generate steady income.

• Merchandise (35%) – Hair bows, toys, and fashion lines remain her biggest earners.

• TV & Movies (15%) – Nickelodeon projects, reality TV, and guest roles.

• Brand Partnerships (10%) – Collaborations with Walmart, Target, and global retailers. 

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Net Worth Growth Over the Years

Comparison with Other Celebrities

Current Projects & Future Plans (2025)

• New Music – Submitted Shine On for Grammy consideration.

• Reality TV – Confirmed appearance on Celebrity Big Brother 2025.

• Podcast – Hosts JoJo Siwa NOW, featuring personal stories & celebrity guests.

• Touring – Preparing a North American tour with full creative control.

• Philanthropy – Donated $1M in 2025 to LGBTQ+ organizations.

• Eurovision Rumors – Speculated to represent Australia (unconfirmed).

Social Media Presence (2025)

• Instagram – 11.3M followers

• TikTok – 13M followers

• YouTube – 529K subscribers

• Twitter (X) – 609.1K followers

• Facebook – 1.3M followers

7 Interesting Facts About JoJo Siwa

1. Began dancing at just age 2.

2. Sold 80M+ hair bows globally.

3. Named in Time’s 100 Most Influential People (2020).

4. Has donated millions to charity causes.

5. First Dancing with the Stars same-sex pairing finalist.

6. Runs multiple business ventures at only 22.

7. Continues to inspire LGBTQ+ youth worldwide.

FAQs About JoJo Siwa Net Worth

Q1. What is JoJo Siwa net worth in 2025?

A. Her net worth is estimated at $20 million.

Q2. How does JoJo Siwa make money?

A. From merchandise, YouTube, music, tours, TV shows, and brand deals.

Q3. Is JoJo Siwa married? 

A. No, but she is currently dating Kath Ebbs in 2025.

Q4. What are JoJo’s latest projects?

A. Celebrity Big Brother 2025, her podcast, a new tour, and fresh music.

Q5. Has JoJo won a Grammy?

A. Not yet, but she submitted Shine On for 2025 consideration.

Q6. Why was JoJo trending in 2025?

A. For her podcast launch, Eurovision rumors, Billboard Awards appearance, and relationship updates.

Q7. What makes JoJo Siwa popular?

A. Her energetic style, business empire, music, and strong fan connection.

Conclusion

JoJo Siwa’s rise from a small-town dancer to a global brand is a blueprint for modern celebrity success. With a net worth of $20 million in 2025, she has leveraged music, merchandise, YouTube, and TV into a powerful empire. Beyond wealth, she stands as a role model for young fans—promoting positivity, individuality, and inclusivity.

As she steps into new ventures like Celebrity Big Brother, her podcast, and upcoming tours, JoJo’s future looks even brighter. She isn’t just an entertainer—she’s a businesswoman and cultural influencer shaping Gen Z entertainment. 

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