JoJo Siwa Net Worth 2025: Income, Career Highlights & How She Made Millions

JoJo Siwa is a name millions of people recognize. From her early days on reality TV to becoming one of the richest young entertainers, her career is nothing short of amazing. She is a singer, dancer, YouTuber, and entrepreneur who built a huge fan base at a very young age. In 2025, JoJo Siwa Net Worth is estimated at $20 million, thanks to her music, merchandise, and media appearances.

In this article, we will explore her biography, career journey, personal life, income sources, and how she made millions.

Biography of JoJo Siwa

Early Life and Education

Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska, USA. She grew up in a dance-loving family. Her mother, Jessalynn Siwa, is a professional dance instructor, and her father, Tom Siwa, is a chiropractor.

JoJo began dancing at the age of two at her mother’s studio. She was homeschooled so she could focus on her growing career.

Career

Reality TV and Music

JoJo’s career started when she appeared on Abby’s Ultimate Dance Competition in 2013. She became a household name after starring in the reality show Dance Moms. Her energy, colorful style, and unique personality made her a fan favorite.

In 2016, she released her debut single "Boomerang," which talked about standing up to bullies. The song became a hit, and its music video has over 1 billion views on YouTube.

She released other popular songs like:

• "Kid in a Candy Store"
• "Hold the Drama"
• "D.R.E.A.M."

YouTube and Merchandise

JoJo launched her YouTube channel in 2015. Today, she has over 12 million subscribers and more than 2.7 billion views. She shares music videos, dance content, and her daily life with her fans.

JoJo also created a merchandise empire. Her signature hair bows became a huge trend among young fans, with over 80 million units sold worldwide. She partnered with Nickelodeon in 2017 and released toys, clothes, and accessories.

Television and Reality Shows

JoJo appeared in several Nickelodeon shows and movies. In 2021, she made headlines on Dancing with the Stars by becoming part of the first-ever same-sex dance pair. She finished as the runner-up.

In 2025, she is confirmed to join the cast of Celebrity Big Brother 2025, adding another exciting chapter to her reality TV journey.

Personal Life and Relationships

JoJo Siwa came out as a member of the LGBTQ+ community in January 2021. She has been an active voice for LGBTQ+ rights since then.

She dated Kylie Prew in 2021 and Dakayla Wilson in 2024. In 2025, JoJo is in a relationship with Kath Ebbs, an Australian actor known for the TV show "Neighbours." The couple often shares their happy moments on social media.

JoJo Siwa Net Worth 2025

As of 2025, JoJo Siwa Net Worth is approximately $20 million.

Sources of Income:

• Music Sales & Tours: From hit songs and live performances.
• YouTube Revenue: Millions of views generate ad revenue.
• Merchandise Sales: Hair bows, clothes, and toys.
• TV & Movie Roles: Income from Nickelodeon deals and appearances.
• Brand Collaborations: Partnerships with Target, Walmart, and other big brands.

Comparison of Net Worth with Other Celebrities

7 Interesting Facts About JoJo Siwa

1. Started Dancing at Age 2: She began dancing in her mother’s studio.
2. YouTube Star: Her channel has over 12 million subscribers.
3. Merchandise Empire: She sold over 80 million hair bows worldwide.
4. LGBTQ+ Advocate: She came out in 2021 and supports LGBTQ+ rights.
5. Dancing with the Stars: She finished as a runner-up in the first same-sex pair.
6. Philanthropy: Donated $1 million in 2025 to LGBTQ+ youth organizations.
7. Time Magazine: Named one of the 100 Most Influential People in 2020.

Current Status and Future Plans (2025)

JoJo Siwa is still shining bright in 2025. Here’s what she is currently doing:

• Celebrity Big Brother 2025: She will appear in this popular reality show.
• New Music: She submitted her latest song “Shine On” for the 2025 Grammy Awards.
• Podcast: Launched her new podcast “JoJo Siwa NOW”, where she shares personal stories and talks with other celebrities.
• Philanthropy: Donated $1 million to LGBTQ+ organizations in 2025, as reported by People Magazine.
• Eurovision Rumors: There are unconfirmed rumors that she may represent Australia in the Eurovision Song Contest 2025, though no official statement has been made (Billboard) (because of her relationship with Kath Ebbs).
• Tour: Planning a North American Tour with full creative control over choreography and production.
• New Image: She surprised fans at the 2025 Billboard Women in Music Awards with a stylish, mature look.

JoJo’s plans include working on new music, TV shows, and possibly writing a book.

Social Media Presence

JoJo Siwa has millions of fans across her social media platforms. Here are her official profiles for 2025:

• Instagram: 12.5 million followers
• YouTube: 12.3 million subscribers
• TikTok: 13 million followers
• Twitter (X): 800,000 followers
• Facebook: 1 million followers

She also keeps her fans updated through her JoJo Siwa NOW podcast, which started in 2025.

Conclusion

JoJo Siwa’s story is a perfect example of how talent, hard work, and a positive attitude can lead to massive success. By 2025, she has built a career that includes hit songs like "Boomerang," over 12 million YouTube subscribers, a merchandise empire with 80 million hair bows sold, and TV appearances including Dancing with the Stars and Celebrity Big Brother. Her smart business moves and dedication have earned her a net worth of $20 million. At just 21 years old, her net worth is already $20 million. She has achieved global fame, built a strong brand, and inspired millions of young fans.

In 2025, JoJo continues to grow, not just as an entertainer but also as a role model and businesswoman. Her future looks even brighter with exciting projects like Celebrity Big Brother, a new tour, and her podcast.

FAQs about JoJo Siwa Net Worth

Q1. What is JoJo Siwa Net Worth in 2025?
A. JoJo Siwa’s net worth is estimated at $20 million as of 2025.

Q2. How does JoJo Siwa earn money?
A. She earns from music sales, YouTube, merchandise, TV shows, and brand collaborations.

Q3. Is JoJo Siwa married?
A. No, she is currently dating Kath Ebbs as of 2025.

Q4. What are JoJo Siwa’s latest projects?
A. JoJo will appear in Celebrity Big Brother 2025, launch a podcast, and prepare for a North American tour.

Q5. Has JoJo Siwa won a Grammy?
A. No, but she submitted her song “Shine On” for the 2025 Grammy Awards.

Q6. Why was JoJo trending in 2025?
A. She trended for her podcast launch, new music, appearance at the Billboard Awards, and Eurovision rumors.

Q7. What makes JoJo Siwa popular?
A. Her positive personality, colorful style, business success, and strong connection with young fans.    

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