Top Pregnancy Safe Makeup Brands & Products for Expecting Moms

Pregnancy is a beautiful journey, but it also brings about a new set of responsibilities—especially when it comes to personal care. Many expecting moms start to question whether the makeup they use every day is safe for themselves and their baby. With hormonal changes making skin more sensitive, and studies linking certain beauty ingredients to health risks, choosing pregnancy safe makeup is more important than ever.

This guide will walk you through the best pregnancy safe makeup brands and products, the ingredients to avoid, and how to maintain a beauty routine that’s both safe and confidence-boosting.

Why Pregnancy Safe Makeup Matters

During pregnancy, your skin is more absorbent, which means harmful chemicals in makeup may potentially affect both you and your growing baby. While small amounts may not seem concerning, experts recommend playing it safe by switching to non-toxic and dermatologist-approved products.

Key reasons to switch:

• Sensitive skin reactions – Hormonal changes may trigger acne, dryness, or irritation.

• Toxin exposure – Some chemicals in conventional makeup are linked to hormone disruption and developmental risks.

• Peace of mind – Knowing your products are safe reduces stress, allowing you to enjoy your pregnancy glow.

Key Ingredients to Avoid During Pregnancy

Not all makeup is pregnancy-friendly. Here’s a quick breakdown of common ingredients to avoid and their safer alternatives:

Best Pregnancy Safe Makeup Brands (2025 List)

The beauty industry has made great strides in clean and safe formulations. Below are some of the top pregnancy safe makeup brands that combine safety with performance:

1. Ilia Beauty

• Known for clean, skin-loving formulas.

• Their Super Serum Skin Tint SPF 40 is pregnancy safe, hydrating, and lightweight.

2. Beautycounter

• EWG-verified and advocates for clean beauty legislation.

• Offers safe foundations, concealers, and lipsticks.

3. 100% Pure

• Fruit-pigmented makeup using natural colorants.

• Great for moms who want fully plant-based products.

4. RMS Beauty

• Organic, raw, and food-grade ingredients.

• Best known for the Living Luminizer highlighter.

5. Burt’s Bees

• Affordable drugstore-friendly clean beauty brand.

• Lip balms and tinted moisturizers are widely trusted.

6. Kosas

• Modern, stylish makeup with clean formulations.

• Cloud Set Setting Powder is talc-free and lightweight.

These brands are trusted worldwide for their transparency and commitment to safe ingredients—perfect for moms-to-be.

Top Pregnancy Safe Makeup Products by Category

a. Foundations & BB Creams

• Ilia Super Serum Skin Tint SPF 40 – Hydrating with mineral SPF.

• Beautycounter Skin Twin Foundation – Lightweight, buildable coverage.

b. Concealers & Powders

• RMS Beauty Un-Cover Up Concealer – Creamy, natural finish.

• Kosas Cloud Set Setting Powder – Talc-free, lightweight setting option.

c. Blush & Bronzers

• 100% Pure Fruit Pigmented Blush – Natural pigments, safe and vibrant.

• Ilia Multi-Stick – Doubles as blush and lip tint.

d. Eye Makeup

• Ilia Limitless Lash Mascara – Free from carbon black and harsh chemicals.

• Kosas 10-Second Eye Shadow – Clean, quick-dry liquid formula.

• RMS Eye Polish – Cream eyeshadows made with coconut oil.

e. Lipsticks & Lip Balms

• Burt’s Bees Tinted Lip Balm – Affordable, hydrating, safe.

• Ilia Color Block Lipstick – Pigmented, safe for everyday wear.

• RMS Wild With Desire Lipstick – Lead-free, clean formula.

f. Primers & Setting Sprays

• Kosas Skin Improving Primer – Clean base for foundation.

• Herbivore Rose Hibiscus Hydrating Mist – A safe alternative to setting sprays with harsh alcohol.  

Read Also: Non Toxic Facial Cleanser Guide: Chemical-Free Skincare for Healthy Skin

Pregnancy Safe Makeup Comparison Table (2025)

Cost vs. Safety Value Table for Pregnancy Safe Makeup (2025)

Tips for a Safe Makeup Routine During Pregnancy

1. Patch test first – Hormones can make your skin more sensitive.

2. Choose fragrance-free – Avoid unnecessary irritants.

3. Stick to mineral sunscreen – Safer than chemical SPF in makeup.

4. Limit heavy layers – Prevent clogged pores and irritation.

5. Clean tools regularly – Avoid bacterial infections.

Pregnancy Safe Skincare vs. Makeup

It’s important to note the difference between pregnancy safe skincare and makeup.

• Skincare penetrates deeper into the skin, so avoiding retinoids, hydroquinone, and strong acids is critical.

• Makeup sits on the surface, but still may contain harmful preservatives, fragrances, or dyes.

Pairing pregnancy safe skincare with makeup ensures full protection for both mom and baby.

FAQs About Pregnancy Safe Makeup

1. Can I wear foundation daily while pregnant?

Yes, as long as it’s labeled safe and free of harmful chemicals. Opt for lightweight, mineral-based formulas.

2. Are natural/organic products always safe?

Not always. Even natural ingredients like essential oils can cause reactions. Always patch test first.

3. What lipstick ingredients should I avoid?

Avoid lead (sometimes found in conventional lipsticks) and synthetic dyes. Stick to clean, lead-free brands.

4. Is waterproof mascara pregnancy safe?

Some are, but waterproof formulas often contain stronger chemicals. Choose clean beauty alternatives.

5. Do I need to replace all my products immediately?

Not necessarily. Transition gradually, starting with daily-use items like foundation, lipstick, and mascara.

Conclusion

Pregnancy is a time to prioritize health without sacrificing beauty. By choosing pregnancy safe makeup brands like Ilia, Beautycounter, RMS Beauty, and Burt’s Bees, you can feel confident that your daily beauty routine supports both your glow and your baby’s safety.

Remember: small changes make a big difference. Swap harmful ingredients for clean alternatives, and consult with your dermatologist if you’re ever unsure. With the right products, you’ll not only look radiant but also protect what matters most.

Read More: Non Toxic Period Underwear: Safe & Sustainable Protection for Women  

Additional Resources

• EWG Skin Deep Database

• American Pregnancy Association – Safe Skincare

• Dermatologist-approved guides on pregnancy safe beauty.